The way B2B buyers research solutions is changing. Before visiting a company website, many decision-makers now ask AI tools like ChatGPT, Gemini, Perplexity, and Microsoft Copilot for recommendations, comparisons, and expert opinions.
Generative Engine Optimization (GEO) is the discipline of ensuring your company appears in these AI-generated responses. Rather than focusing only on traditional search rankings, GEO builds your digital authority across AI-powered search environments.
At Raftika, we help B2B companies structure their content, build their entity authority, and develop the digital signals that AI platforms use to identify and recommend credible businesses.
What's included
Services included
Strategy & Visibility
- GEO Strategy
- AI Search Optimization
- AI Visibility Reporting
- Brand Citation Strategy
Technical & Content
- Entity Optimization
- Structured Content
- Knowledge Graph Optimization
- Schema Markup
- AI-Friendly Content
Authority Building
- Authority Building
- Digital PR for AI Visibility
- Third-party Citation Building
- Wikipedia & Wikidata Optimization
Typical clients
FAQ
Frequently asked questions
Related services
Evidence in action
Related Case Studies
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Recent Blog Posts
GEO guide
GEO vs. SEO for B2B: How to Earn Visibility in Google and AI Search
Where each approach helps and how to combine them into one discovery strategy.
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GEO for Israeli B2B Companies: Be Useful Before You Ask to Be Chosen
How credible answer-led content helps B2B teams earn early research visibility.
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