The way B2B buyers research solutions is changing. Before visiting a company website, many decision-makers now ask AI tools like ChatGPT, Gemini, Perplexity, and Microsoft Copilot for recommendations, comparisons, and expert opinions.
Generative Engine Optimization (GEO) is the discipline of ensuring your company appears in these AI-generated responses. Rather than focusing only on traditional search rankings, GEO builds your digital authority across AI-powered search environments.
At Raftika, we help B2B companies structure their content, build their entity authority, and develop the digital signals that AI platforms use to identify and recommend credible businesses.
GEO work is scoped around the public information that helps answer engines and buyers understand what the company does, where it fits, and which claims can be supported. The practical work can include reviewing entity descriptions, identifying inconsistent language across key pages, structuring answers to recurring buyer questions, strengthening supporting evidence, and checking how existing material represents the offer. The scope does not promise a particular answer-engine result; it focuses on improving the clarity and traceability of the source material. Clients receive an inventory of priority questions and claims, page and content recommendations, guidance for consistent terminology, and a method for reviewing public answer quality over time. This gives marketing and subject-matter teams a defined way to improve useful, credible discovery signals without relying on speculative shortcuts.
Related services: All services, SEO, Digital PR, AI Growth & Automation. Related resources: Sovereign Cloud Authority case study and GEO vs. SEO for B2B.
What's included
Services included
Strategy & Visibility
- GEO Strategy
- AI Search Optimization
- AI Visibility Reporting
- Brand Citation Strategy
Technical & Content
- Entity Optimization
- Structured Content
- Knowledge Graph Optimization
- Schema Markup
- AI-Friendly Content
Authority Building
- Authority Building
- Digital PR for AI Visibility
- Third-party Citation Building
- Wikipedia & Wikidata Optimization
Typical clients
FAQ
Frequently asked questions
Related services
Evidence in action
Related Case Studies
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Building Digital Authority for a Sovereign Cloud Provider
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Building an Inbound Growth Engine for a Leading Data Center Provider
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Recent Blog Posts
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