Most B2B companies invest heavily in driving traffic to their website — through SEO, paid advertising, and content marketing — but underinvest in converting that traffic into leads and customers. Even a small improvement in conversion rate can dramatically increase the return on your entire marketing investment.
At Raftika, we approach CRO as a data-driven discipline. We use analytics, heatmaps, session recordings, and user research to understand exactly where and why visitors are leaving your website without converting. We then design and test improvements that increase the percentage of visitors who take the action you want.
CRO is particularly valuable for B2B companies with complex websites, multiple buyer personas, or long-form content. We optimize the full customer journey — from the first page a visitor lands on through to the final conversion action.
Typical projects
What's included
Services included
Research & Analysis
- Website Audits
- User Journey Analysis
- Heatmaps
- Session Recordings
- Analytics Review
- Funnel Analysis
Optimization
- Landing Page Optimization
- A/B Testing
- CTA Optimization
- Form Optimization
- Page Speed Optimization
- Mobile Optimization
Measurement
- Funnel Optimization
- Conversion Tracking
- GA4 Configuration
- Goal Setup
- Revenue Attribution
- Reporting Dashboards
Typical clients
FAQ
Frequently asked questions
Related services
Evidence in action
Related Case Studies
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Recent Blog Posts
Conversion guide
Why B2B SaaS Companies Lose Qualified Leads and How Conversion Rate Optimisation Fixes It
A more useful way to find and remove friction from a B2B conversion path.
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The B2B Marketing Engine: Connecting SEO, Google Ads, LinkedIn Ads, and Digital PR
How to make demand channels reinforce the same commercial story.
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