When a B2B buyer is actively searching for a solution, Google Ads puts your business in front of them at exactly the right moment. Unlike brand-building channels, Google Ads captures demand that already exists — buyers who are ready to evaluate vendors and make decisions.
At Raftika, we build Google Ads campaigns focused on lead quality, not just volume. We target the keywords, audiences, and intent signals that indicate genuine commercial interest, and we optimize relentlessly to reduce cost per qualified lead and improve return on ad spend.
We manage the full campaign lifecycle — from strategy and setup through landing page optimization, conversion tracking, and ongoing performance management.
What's included
Services included
Campaign Types
- Search Campaigns
- Performance Max
- Display Advertising
- YouTube Campaigns
- Remarketing
- Shopping Campaigns
Optimization & Tracking
- Conversion Tracking
- GA4 Integration
- Call Tracking
- Landing Pages
- A/B Testing
- Ongoing Optimization
Reporting & Strategy
- Pipeline Reporting
- ROAS Tracking
- Keyword Strategy
- Audience Strategy
- Competitor Analysis
- Budget Management
Typical clients
FAQ
Frequently asked questions
Related services
Evidence in action
Related Case Studies
Enterprise infrastructure
Building an Inbound Growth Engine for a Leading Data Center Provider
How a coordinated B2B marketing programme turned visibility into qualified demand.
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Growing an AgriTech Company from Startup to Market Leader
How an early-stage company built a digital presence that supported market leadership.
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Recent Blog Posts
B2B strategy
The B2B Marketing Engine: Connecting SEO, Google Ads, LinkedIn Ads, and Digital PR
How to make demand channels reinforce the same commercial story.
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