The Challenge
No reliable attribution, no visibility into what was actually working
An AgriTech company wanted to improve its online visibility while gaining complete insight into marketing performance. Existing analytics lacked reliable attribution, making it impossible to understand which marketing activities generated real business results.
Raftika rebuilt the company's digital measurement infrastructure while implementing an SEO and GEO strategy designed to attract growers, distributors, agricultural enterprises, and commercial partners.
Our Approach
Measurement first, then growth
Rebuilt the complete analytics infrastructure from scratch for accurate data collection
Implemented end-to-end event and conversion tracking across all marketing touchpoints
Connected CRM, marketing channels, and reporting dashboards into a single source of truth
Created executive dashboards for real-time business insights and board reporting
Improved website technical performance and search visibility through enterprise SEO
Built educational SEO content targeting commercial agriculture buyers and distributors
Optimized content for Google and AI-powered search platforms (GEO) including ChatGPT and Perplexity
Connected marketing performance directly to pipeline and business outcomes with full attribution
Services Delivered
Analytics, SEO, and GEO working together
Analytics
- Google Analytics 4
- Google Tag Manager
- Conversion Tracking
- Looker Studio Dashboards
- KPI Reporting
- Attribution Modeling
Organic Growth
- Enterprise SEO
- Technical SEO
- GEO
- Content Strategy
- Keyword Research
- Website Optimization
Performance Strategy
- Executive Dashboards
- Marketing Reporting
- Customer Journey Analysis
- Conversion Optimization
The Bottom Line
Complete visibility into marketing ROI with 96% tracking accuracy and 212% organic growth
Established a scalable analytics and SEO foundation supporting long-term business growth and full pipeline attribution.
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