The Challenge
Competing with global hyperscalers while building enterprise trust
A sovereign cloud provider needed to compete with global hyperscalers while building trust among enterprise buyers in regulated industries. The objective was to increase awareness, educate the market about sovereign cloud, strengthen search visibility across Google and AI-powered search platforms, and generate a predictable stream of qualified enterprise opportunities.
Raftika acted as the company's outsourced marketing department, combining demand generation, search, content, executive branding, Digital PR, and creative execution into one integrated growth program.
Our Approach
Integrated growth across search, content, and earned media
Built an enterprise content strategy around cloud infrastructure, disaster recovery, AI infrastructure, compliance, and cybersecurity
Optimized website content for Google and AI-powered search platforms including ChatGPT, Gemini, and Perplexity
Managed Google Ads campaigns focused on enterprise cloud buyers with high commercial intent
Produced educational content, customer success stories, and technical resources for every buyer journey stage
Executed Digital PR campaigns across leading technology publications securing 60+ earned media placements
Positioned executives as trusted industry experts through LinkedIn thought leadership programs
Designed marketing collateral, sales presentations, landing pages, and campaign assets
Implemented complete marketing attribution and performance dashboards for full pipeline visibility
Services Delivered
Full-stack marketing execution
Growth & Demand Generation
- Generative Engine Optimization (GEO)
- Enterprise SEO
- Technical SEO
- Google Ads
- LinkedIn Ads
- Landing Pages & CRO
- Marketing Automation
- Email Marketing
- Analytics & Attribution
Brand & Content
- Digital PR
- Executive Thought Leadership
- Content Marketing
- Technical Articles
- Customer Case Studies
- Website Copywriting
- Social Media Management
- Video Content
Creative & Sales Enablement
- Graphic Design
- Corporate Presentations
- Sales Decks
- Product Brochures
- Campaign Assets
- Infographics
Industries Reached
Regulated industries across global markets
Solutions Buyers Searched For
High-intent cloud keywords we dominated
Inbound opportunities generated across Israel, Europe, and North America.
The Bottom Line
Approximately 65% of the company's qualified sales pipeline was generated through marketing-driven inbound demand
Established strong visibility across Google Search, AI-powered search engines, and leading technology publications.
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