The Challenge
No GTM strategy, no digital presence, no demand generation framework
An innovative AI-powered medical device company was preparing to launch internationally but lacked a structured go-to-market strategy, digital presence, and demand generation framework. The objective was to position the company as an industry innovator while building awareness among healthcare providers, distributors, and strategic partners.
Raftika developed and executed the complete go-to-market strategy, combining positioning, messaging, GEO, SEO, content, and analytics into a scalable international growth program.
Our Approach
From zero to international launch in one integrated program
Built the complete GTM roadmap from positioning through commercial launch
Developed messaging frameworks for clinicians, distributors, executives, and investors
Optimized all digital assets for Google Search and AI-powered search platforms (GEO)
Created educational content simplifying complex AI healthcare technology for non-technical buyers
Designed high-converting landing pages supporting demos and product launches
Implemented complete analytics to measure awareness, engagement, and commercial performance
Services Delivered
Strategy to execution, end-to-end
Go-to-Market Strategy
- GTM Planning
- Market Positioning
- Messaging Framework
- Buyer Persona Development
- Competitive Analysis
- Launch Strategy
Growth Marketing
- Generative Engine Optimization (GEO)
- Enterprise SEO
- Technical SEO
- Website Strategy
- Content Marketing
- Conversion Optimization
Analytics & Performance
- GA4
- KPI Dashboards
- Attribution
- Performance Reporting
Creative
- Website Copywriting
- Graphic Design
- Product Messaging
- Investor Deck
- Sales Presentations
- Marketing Collateral
The Bottom Line
340% organic traffic growth and 180+ AI search citations in year one
Established a scalable GTM framework supporting future product launches and successful expansion into multiple international markets.
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