Social media marketing is an integral part of your overall online strategy. Before getting your hands on social networks and paid user acquisition set up you goals in a correct way.

Your goals have to be very clear and go hand in hand with the company’s overall strategy. Few practical tips below:

  1. Be specific when setting up your objectives – know exactly what you want to achieve.
  2. Make your goals measurable, e.g. reach 4000 followers on Instagram, raise engagement rate to 3%, etc; break your objectives into smaller KPIs.
  3. No dreaming – your goals must be attainable and realistic.
  4. Set up relevant goals – which fit your business model and overall strategy of your company.
  5. Make your objectives time-based – which period of time is set for achieving the goal.

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